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What is SEO

SEO (search engine optimization) is an internet marketing tool that aims to increase brand exposure by improving a website’s position in search engine results. Websites which rank higher in search engine results get higher amount of traffic. Think of SEO as a strategy to get more customers to walk into your store. The more people coming in, the better your chances of selling.

Why do you need SEO?

SEO is an essential tool in increasing your website’s visibility to customers. There are two main reasons why you need SEO. First, almost all businesses are doing it. Everyone is racing to the top of search engine results to get more customers into their website and to purchase their brand. Your competitors are getting ahead of you by ranking high in web search results.

Second, there is an increase in mobile bandwidth. Almost everyone search the internet before making any purchasing decision. Whether they want to know the best restaurant in town or where to buy car audio, people would pick up their phones first and do an online search. Having a solid SEO base will put you in a place where customers will easily find you. SEO is a business-changing tool that you cannot do without.

Why CleverLocal?

CleverLocal has built, designed, marketed websites for the past 20 years. Our experience has allowed us to create the best strategies that lead to consistent and permanent results. We have a dedicated research team that constantly research, test, and probe search engine behaviors to allow us to consistently place our clients in the top spot, regardless of algorithm changes.

What sets us apart is our organic SEO methods. We don’t just place our clients at the top of search engine results. We create quality content, crisp designs, and responsive websites that people love. Our strategic approach to studying your website and deploying the most essential changes on the fly deliver the fastest results possible.

CleverLocal acknowledges that each business is unique. Whatever your business size or marketing budget, we can provide you the most productive business solutions.

Ranking factors

90% of online searches are done through Google. Therefore, the focus of most SEO campaigns is to rank in Google search results. There are more than 200 different ranking factors but not all of them are relevant to your site. Identifying the most relevant factors can be done through a website audit, which we provide to our customers as a free, non-obligatory service. Once we identify the opportunities, we focus on them in order to provide you with the fastest and biggest ROI.

Penalty recovery

In the past, many websites have gotten away by “gaming the system” or using SEO techniques which deceive Google’s system into thinking that they provide quality and relevant content. However, Google has become increasingly aware of these methods and have cracked down on unethical SEO.

If you have done SEO before, you would know that spammy, automated SEO techniques will hurt your site or even remove it from search indexes. If your site have been hit and are still recovering, CleverLocal’s organic strategies will help you regain good search rankings and previously secured competitive keyword positions.

Going beyond SEO

We deploy different digital strategies to produce strong business results, on top of placing your site on strategic search rankings. Some of the services we provide include conversion rate optimization (CRO). If SEO means getting customers to walk into your store, CRO focuses on converting traffic into revenue.

CleverLocal also provides competitor analysis and social media listening to gain competitive intelligence over others who are in the same industry. To back our holistic approach to SEO, we also use other methods such as: pay-per-click (PPC), link building, press releases, Adwords, copywriting, conversion tracking, and social media strategy.

ROI measurement

We love nothing more than to deliver results that create impact to your business. Therefore, we constantly track your website’s progress through Google and social media analytics. Through our customized analytics implementation, we will be able to show the positive improvements that our optimization has made for your business.

Up-to-date SEO methods

Google, along with other search engines like Yahoo and Bing, constantly introduce new algorithm changes. As a result, many websites see their rankings fluctuate. CleverLocal’s team of web consultants and analyst closely track these changes in order to anticipate and prevent any downward fluctuation. More importantly, we employ organic SEO strategies that deliver strong results regardless of any algorithm update.

Using organic method means that we don’t just create content that search engine crawlers find. We create multi-platform content that clients would love to share and visit over and over again. Our organic ranking methods allow us to produce lasting results.

Website audit

The best way to know where to start is to know where you are. CleverLocal can provide you with a comprehensive website audit to know what is good and what is not good in your site. We will provide you an overview of your site’s overall health and top-ranking keywords. You can get this audit at our website’s homepage.

By consulting with us, we can also provide you with potential penalty issues, conversion issues, and downturns in your site’s metrics. You can contact us at 1300 217 670 to have a detailed discussion on how we can create SEO approaches tailor-fit to your business.

Social Media Marketing

The most powerful and most interactive way to broadcast your brand message is through social media. But being a multi-directional tool, social media is just as competitive as website rankings in terms of capturing your customer’s attention and loyalty.

CleverLocal’s social media strategies will help you capture audiences in the most relevant places, in order to create productive interactions. We can redesign your profile and customize your social media interactions to suit the platform you are interacting on.

If you are interested in discussing how we can work to improve your website’s rank, contact us today at 1300 217 670 to talk to one of our consultants.

We’ll Take You to the Spotlight

Are you struggling to get enough sales for your business? If you’ve been struggling for a long time, you’ve probably been trying the same things that don’t work. Let’s meet and see how we can turn things around for you with one powerful tool: your very own website.

Here’s what we will do: make your website rank, get you more customers, and share our strategies with you. But why would you want your website to rank?

If your website does not come up on the first page of search engine results, people won’t find you. Instead, they will go to your competitors who are at the top of search engine results. Most people click on the first thing they see on search results. If they don’t find you there, they’ll go to your competitors.

The Clever Solution

You don’t need to advertise on billboards, you just need to get to the top of search results. Be there where people are looking for you. This is where the CleverLocal Team comes in. With a talented pool of programmers, web developers, copywriters, and SEO experts, our team can turn your website into a channel that constantly generates leads and profit.

The Whole Point of Having a Website

What’s the point of having a website if no one can find it?

Your website should:

Generate profit

Your website should be place where people go to buy your products and services

Highlight your products and services

Your website should make your products and services look their best

Establish your brand

A well-established brand name is its own advertisement

Who says you can’t compete with them?

If you are operating in Sydney or anywhere in Australia, you probably know by now that it’s difficult to compete with huge-capital companies. That may be true elsewhere but not in SEO. Search engine optimization is not about spending big on advertisement. It’s about creating a website that search engines and people love. You just have to invest a little, find the right people (that’s us), and you can win the game.

The Game Plan

You have spent money developing your site. If your website does not drive profit for you, then that’s wasted investment. CleverLocal can help you make the most out of your website. Here’s our game plan and read closely because you’re part of it:

1. Set Goals

This is where we meet you for coffee so we can discuss the goals you want to achieve for your website. Usually, we’ll discuss how you can increase your ROI and sales conversion, organic traffic, and social presence. Not available for coffee? Give us a call and we can talk it over the phone.

2. Make a Plan

This is when we make a thorough auditing on your website. We’ll analyze the codes, website design, all the links going to and out of your site, the images, videos, text, and just about everything we can find there. We will also use our SEO tools to analyze customer behavior on your site and design a plan to increase their engagement and likelihood of purchasing.

3. Get to work

We already know what to do and we will get to work. Our web development team, SEO specialists, copywriters, and programmers will take it from here.

4. Stick to it

We don’t promise results overnight, unlike other SEO companies. Achieving permanent results take time. But it shouldn’t take too much time either. Rest assured, we’ll stick to the plan we have discussed over coffee and we will get you there.

5. Reach goal

There’s nothing much to do from here except pop a confetti or two. But we go beyond celebration: we follow through to make sure you stay at the spotlight where you should be.

OUR CLEVER SKILLS

We are a Full Service Digital Agency - we build industry leading Websites and create powerful Adwords, Social Media and Display Advertising campaigns.

WE LOVE OUR CLIENTS

From start-ups to blue-chip corporates, we love them all. And we're told the feeling's mutual.

RESPONSIVE WEBSITE DESIGN

Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).

Get in touch

We've been around since 2007 and worked on an incredibly diverse range of projects. We'd love to discuss how we can help you. Call us on 1300 217 670 or submit the form below.


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Seo Blog

Why Responsive Web Design Will Work For You

July 1, 2014

Web traffic on mobile devices is booming. According to Mashable, 17.4% of web traffic has come through mobile so far in 2013, representing more than a 6% increase since 2012 when 11.1% of traffic came from mobile. From a business perspective, it is essential to ensure that a website is mobile-friendly. Mobile Internet will eventually […]

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What Matt Cutts’ Announcement Means For Responsive Web Design

June 27, 2014

Most companies tend to view mobile internet browsing as a secondary channel to make sales. Their websites’ focus, they feel, should be on desktop browsers that make up most of their business. It should come as a shock to them that Matt Cutts, the head of Google’s Webspam team, announced a few days ago that […]

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Update to Responsive Web Design Critical

June 20, 2014

Design specialists have coined the term “responsive web design” (RWD) for websites that respond well when displayed on mobile devices. RWD  is when a website automatically configures for optimum display on different sized screens ( mobile phone, tablet, laptop and desktop). For a smaller screen, the text and images would be larger to scroll for […]

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