Search Engine Optimization (SEO)

Organic search refers to search engine results that are naturally generated and not necessarily influenced by relationships that are of a commercial nature between a business and a specific search provider. This is the opposite of paid search results, where websites are given prominence based on the purchase of advertising. People on the web usually pay more attention to search results that are organic as a result of the effective building of trust and brand awareness.

What is Organic SEO?

Organic SEO comprises of the processes through which a business can get natural placement on organic search engine results pages or SERPs. Some of the techniques involved include keywords and keyword analysis, the use of backlinks, link building and content optimization.

Search results that are organic are the listings on the page that are based on relevance to search terms and SEO efforts as opposed to search engine marketing methods. The process of following the best practices of SEO is called white hat or organic SEO.

Advantages of Organic SEO

Search engines provide relevant results for users who are looking for the right kind of information that is helpful and convenient. As such, when people use such engines as Google, what they want is the most useful information possible. Through organic SEO, a website can establish itself as a valuable resource on search engines, earning more traffic without having to pay for it.

Organic SEO is essentially free, with no charge to have your website come up on search engine results. However, it takes a lot of effort and time to develop your website’s online presence in an effective way, involving much analysis. An SEO firm will be especially helpful for this, as in business, time is money and investments must be made accordingly.

Organic search results are seen as more trustworthy than advertising that is paid. Users are much more likely to browse organic listings than clicking through a paid advertisement.

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Get more traffic with Organic SEO

Many businesses opt to combine their strategies when it comes to paid and organic search visibility to encourage more prospects and traffic into their online stores. This is done by making purchases for prominent display in addition to developing a good pay-per-click program and focus on search engine optimization.

Since organic SEO requires more commitment and more time, businesses vary when it comes to the resources they pour into it, opting to use a combination of pain and organic SEO to achieve a balanced strategy for traffic accumulation. It depends on an online store what to focus on; both kinds have their pros and cons, namely when it comes to finances and reliability.

Get more results out of organic search with CleverLocal

Get your e-commerce store at the top of search traffic to attract more prospects and get ahead of the competition. We have expert knowledge on how to navigate through organic search principles to get the kind of exposure your online store needs.

Build your credibilityExpertly content-drivenImproved web presenceIncreased customer awareness